The owner of The Wine Collective (Nicole Masullo) reached out to me and told me her vision for having the wine world being more inclusive and available to everyone who wants to learn more about it. With this I took that vision and immediately thought about branding that looks inviting and warm. I came up with this color pallet representing the different kinds of wine there are and a few colors I took from Nicoles life story and it created such a fun captivating mix. I had an idea for a logo that was not as spot on but came to simplify it with a shape that represents community. Then I began to help her with designing her pitch deck and business cards.